For example, if you have used Klaviyo for three years, someone could have opened and clicked an email right after subscribing to your emails and then not engage in the following two years they would still not appear as unengaged. If you instead use over all time, this could leave some customers out of this segment who should be suppressed. Moreover, we advise using 365 days as your timeframe. By connecting these conditions with an AND connector, you're finding your least engaged customers. These two conditions capture customers that have not opened or clicked your emails in the last year. Opened and click email zero times in the last 365 days.As such, 13 is the threshold I should use. The number of profiles in the segment dips when I set the number of received emails to 14. For example, the screenshot below shows 5 similar unengaged segments. In general, this threshold should be high enough to capture the bulk of your unengaged profiles but not so high that you only capture the very least engaged profiles.
If you send daily, make this number higher. You can clone this segment multiple times, increasing the number of received emails by 1 each time to test what number is right for you. However, you can modify this number depending on how often you send to your customers and the type of products you sell. Let's look at each of the conditions in this segment.ġ0 received emails is a good baseline to start with for this condition. If you integrated your prior ESP (e.g., Mailchimp) or manually imported historical open and click data, you should add conditions to your segment to filter on this data as well. In this example segment, we only include Klaviyo email event data. Identify your unengaged customers by creating a segment that captures customers who are receiving your emails, but not opening or clicking them. Identifying Unengaged Profiles in Your Account
#CLEAN EMAIL LIST INACTIVE SUBSCRIBERS MAILCHIMP FULL#
Having lots of unengaged people on your list hurts your efforts to reach those that actually do want to receive your emails.īy knowing when people start to disengage with your brand, you can know when to send targeted campaigns to re-engage them. ESPs use this information to determine whether your emails are classified as spam. Most major email service providers (like Google and Yahoo) track how recipients interact with emails from your domain - how many emails are marked as spam, how many are opened, etc.
Increase your deliverability scores with email providers.Reduce unsubscribe rates and increase open and click rates.List cleaning allows you to accomplish the following: List cleaning is key to maintaining good deliverability and making sure your emails land in recipients' inboxes. In addition to this guide, review our best practices for creating an engaged main list, which includes some guidelines around creating an inactive subscribers list and engaging with unengaged customers.
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